Philip
Morris South Africa (PMSA) is on a mission to replace cigarettes with
smoke-free alternatives that offer a better choice for consumers and South
Africa has become the first Sub-Saharan African country to receive the
innovative IQOS ILUMA.
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| Introducing Bladeless Heating Technology at a launch in Cape Town. | Photo: Supplied. |
PMSA’s
Vice President Sub-Saharan Africa Branislav Bibic is confident that now is
South Africa’s time to embrace a smoke-free future with the launch of IQOS
ILUMA.
With
the proposed new SA Tobacco Bill, PMSA have their work cut out.
According
to Bibic, the launch of IQOS ILUMA, Phillip Morris International’s (PMIs) most
innovative device yet, represents an important leap forward to accelerate the
end of smoking. These devices feature an auto-start function, bladeless
technology and leave no residue and no need to clean the device.
‘’This
commitment to continuous innovation plays a significant role in our ambition to
deliver a smoke-free future,’’ said Bibic.
