Frontier Advisory talks Building
Companies and Brands through the Rise of Social Media in Africa
The
concept of Social Media is top of the agenda for many brands and companies in
Africa. Social media provides a unique opportunity for brands to foster long
lasting relationships with their customers and it can be a very powerful weapon
in the corporate realm.
A
research, strategy, and advisory firm; Frontier Advisory held an interesting
event on the 22nd of July 2014 at Sandton, Industrial Development Corporation
(IDC). Building Companies and Brands through the Rise of Social Media in Africa
was the topic of the day.
The panel of speakers included:
Dr Martyn Davies,
Chief Executive Officer, frontier Advisory
Justin
Spratt; Managing Director, Quirk Digital Agency
Addiel
Dzinoreva; Executive Director, Social Media Week Johannesburg
Nicholas
Kuhne; Managing Director, Wunderbrand
Walter
Pike; Founder, Pike New Marketing
Mike
Sharman; Owner, Retroviral Digital Communications
Loyiso
Twala; Creative Director, FCB Social marketing
Dion
Chang; Corporate Trend Analyst and Design Consultant, Flux Trends
Frank
Rizzo; Technology Sector leader, KPMG Africa
Jonathan
Ainscough; Social media manager, Wits Business School & Search Online
casting
They got
together and conversed about the significance of social media and how brands
and companies can capitalise and grow through social media platforms. The most
important factor that was conferred about is ‘Authenticity’.
Brands
need to be genuine and transparent on the digital landscape because it means a
great deal to audiences. At the at end of the day social media is not about the
number of followers you have but is all about managing the customers journey
from its initial awareness to total engagement, building relationships and maintaining
them.
In this
case when it comes to your social media presence, quality should always trump quantity. Frontier Advisory really informed a lot of delegates and great event
it was.
Article by +Molly Dimpho
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