Working
in Social Media
Source:
ianmckendrick.com
Social Media is a
growing phenomenon that has become an integral part of our modern society. The Following
professions play a big role in the social media world.
Digital
Strategist
refers to someone who successfully plans, analyse, recommends and implements
multi-channel marketing strategies to meet marketing goals. A Digital Strategist
is responsible for analytics, ability to work across disciplines, familiarity
with the content production tools and technologies, a lot of writing, project
management and has to understand traditional and digital marketing and some
knowledge on how businesses work.
Social
Media Strategist
is someone who helps a company projecting a profile picture and also
interacting with audience through social media. This includes marketing skills,
social media, and online content management. The responsibilities include
helping a company with developing consistent and flexible social media plan.
Social
Media Manager
is an individual in an organisation who does the monitoring, filtering and
measuring social media of a brand, product or corporation. Social media
manager’s role is to define an SEO strategy, design a plan to tackle a social
media reputation crisis, select what tools and apps will be used to perform
tasks, work closely with the client and various departments of the company, to
discuss the results and propose strategic improvements: Public Relations,
Marketing etc.
Community
Manager
builds relationships with key members of the community and influencers,
moderating conversations and encouraging specific topics, running regular
programmes and events, channelling input and response from community. Community
managers develop strategies for increasing engagement and conversations, they
also show new features and accomplishments of the company.
Fujitsu
Business Centric Datacentre event in Sandton
The Fujitsu Business
Centric Datacentre event was really an interesting event that took place on the
06th of May 2014 in Sandton, Radisson Blu Gautrain Hotel. The aim
was to strengthen relationships with customers and promote latest developments
and advanced technologies.
There were great
speakers lined up like Rodney Smith the Sales Director of Fujitsu. He explained
Fujitsu’s vision in line with the human centric intelligent society and the
innovations that make the social exists for example the physical, digital
business models that are driving innovations and creating new experiences. Uwe
Neumeier the Vice President Server Systems he presented about datacentre trends
and solutions which helps overcome today’s challenges like the PRIMEQUEST 2000
infrastructure server solutions it set new level of performance and system
resilience that are unrivalled on any other x86 system.
He also emphasized Fujitsu’s
cloud services, the fact that cloud it is not just a passing phenomenon but it
is a paradigm shift set to change the entire ecosystem in accordance with the
solutions provided via the cloud offer which is obvious agility, control, speed
and cost efficient advantages. Cloud era has created an unprecedented explosion
of data and digital information which are essential to generate new business.
Another interesting
speaker was Avi Mistry, Enterprise Lead at Intel South Africa he mentioned the
most important issue, reducing energy consumption in terms of how green are
their IT suppliers, the importance of green washing and informed the delegates about
the latest Intel inside Xeon. Fujitsu also contributes to global greenhouse gas
reductions as their systems are optimized to provide the best energy efficiency
from the mainboards developed and manufactured in Germany through to the
selection of components. Everything is providing minimum power consumption and
simultaneously the best computer performance. These are efforts to offer
economy-wide technological climate solutions as Fujitsu is in the third place
with a score of 48 points so Fujitsu’s high score in the IT climate category and
is high ranked, that was key to it securing that high overall position.
At the end of the
day, The Fujitsu Business Centric Datacentre event was held successfully. The
venue was up to standard, the power point presentations were concise and the
content as well, visuals were well-placed and they welcomed their delegates
with generosity.
Articles by +Molly Dimpho
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