Digital Marketing Workshop For Cape Town

The Worlds Leading Exponents on Digital Marketing

• Would you like to grow your business with free marketing opportunities?
• Would you like to learn how Social Media can make a real difference to your bottom line?
• Would you like to take full advantage of the Internet Age?
• Would you like to "BREAKOUT" of the chains that are holding your business back?

If you have answered "YES" to any of the questions above you should attend the Digital Marketing for Leading Business "Breakout" session.

The PSASA is proud introduce you to five International Speakers from four continents around the World who will help you grow your business using the tools that are available to all of us. How ever you want to refer to the changes that have already taken place in recent years to our marketing, this is the conference you want to attend in order to learn how to make it work for you, your business and your bank balance.
 

Only R950 per delegate including a buffet lunch (R450 for PSASA members).

5 of the best speakers on various issues around digital or online marketing, speaking live via Skype at the PSASA pre-convention meeting on the morning ofFriday 17th April.

The line up for the morning is as follows:

Alan Stevens (MC) - UK
Rebecca Morgan - USA
Ian Brodie - UK
Arthur Goldstuck - RSA
Gihan Perera - Australia
Bob Urichuck - Canada

Protea Hotel, Breakwater Lodge 1895 Portswood Rd, Green Point, Cape Town, 8051
 

Friday 17 April 2015 8 am - 12.15 pm ·
Lunch and Refreshments included
Only R950 per delegate (20% discount for 4 or more people)
(R450 for members of PSASA)
RSVP to Simone Scholtz at admin@psasouthernafrica.co.za or 071 670 2168.

Jobs In Digital

Here are some of the jobs in digital available in South Africa

Digital Strategist 

Senior, Permanent Position
Must know content management systems, html, social media channels and more.

email: Shireen.johnson@virginactive.co.za 


Community Manager - Durban 

Junior to mid-level position. Full-time position.

Duties include community management, social media updates, copywriting, scheduling, planning
and more.

Email your CV to create@stirsocial.co.za


National Social Media Manager for Uber South Africa

Role will be based in Jhb / CT

For more info: https://www.uber.com/jobs/33580

How do you handle a social media crisis?

That seems to be the question that everyone is asking.  Just how do you handle it?  What do you do? Where do you start? 

Well on 26 January 2015 at 1pm SA Time we will be unpacking this tough topic.   Some of the top experts in South Africa will be looking at some of the worst social media disasters and how companies and brands dealt with them.

Our experts will also be providing some valuable insight into what it takes to handle a crisis.

  

Join freelance journalist Samantha Perry, Cath Jenkin from ContentCandy and DigiKids, Nazareen Ebrahim from Socially Acceptable and Kirsty Bisset the Big Spoon at Stir.

They will be sharing their experiences and advice.

This is all part of Community Manager’s Appreciation Day on 26 January 2015 #CMAD

Find out more here: www.cmad.co

Direct link to more info on this google hangout:

http://communitymanagerappreciationday.com/schedule/handle-social-media-crisis/

Hope to see you there

Fred Felton – Host of the Social Media Crisis Segment for CMAD

Creative Director – Falconscove

Twitter @fredfelton

Tech News and Jobs Around South Africa

New App Alert 

A new App is out just in time for the summer festivities, offering a real-time guide to popular gigs. Trender will be launched so that partygoers can see what places are Trending right now and also where their friends are going.

Trender is a photo location-based social App that ranks popular venues as a ‘Trend’. It allows both locals and out-of-towners to view the most popular venues displayed in an interactive list. Partygoers can now browse Trends by category including nightlife, bars, and restaurants or just check where friends are meeting.

Trender joint-CEO Calvin Terblanche says Trender will be available on iPhone and Android. "Ever wondered where people hang out or which places are popular ? Trender offers a real-time guide on what’s happening where, based on its real-time atmosphere."

"All that’s left to do is to decide where to spend the next few hours with friends. Trender lets you see what your friends and other partygoers are doing in your city in real-time and allows you to discover what the atmosphere is like, with current photos uploaded by people already there,” he explains.

With Trender, people can be in the right place at the right time. Users can browse a list of venues ranked in order of popularity, based on real-time check-ins. Trender ranks trends based on people checked in and also ranks users based on photos taken and activity on the App.

Content is constantly being refreshed with real-time information, its elegant interface is text input free and easy-to-use and also free from the annoyances of advertising.

“Users can also create their own Trend anywhere with their own name featured on it,” says Trender joint-CEO Deane Hitge. “They can invite friends to Trends, take and share photos of Trends in real-time, see which friends are going to which Trends and how many people are there right now. One can also view the top Trends for the past week and more importantly, see the gender ratio at a particular Trend.”

Once registered, the App allows users to share where they are going with their friends and checks them in automatically when they arrive. This is done by means of intelligent geo-fencing technology that tracks one's movement.

"It posts that you are going to a destination and then acknowledges you as arrived when you do. The built-in directions feature also ensures you get to your destination,” he adds.

“You could think of Trender as an instant gratification App to see what there is to do right now. It takes the conversation off the ‘Friday night plans WhatsApp group’ and puts it in one place in the context of what is happening around you," Terblanche concludes.

Trender is available for free worldwide and will be available in English on the Apple store and Android market. For more info visit www.gettrender.com or follow Trender on Twitter @gettrender.

Vodacom launches campaign to curb texting while driving

Texting and driving can keep your eyes off the road for as much as five seconds at a time. At 120 kph, a car would travel a distance equivalent to more than one and a half football pitches during that five seconds of inattention, making texting and driving extremely dangerous.  In fact, the US National Highway Traffic Safety Administration estimates that you’re 23 times more likely to crash if texting while driving. Vodacom is taking a stand against texting and driving, and has today launched W8_2send (pronounced wait-to-send), a campaign that encourages South Africa to pledge to never text whilst driving.  

W8_2send aims to create as much awareness around the dangers of texting whilst driving as possible. The campaign, which has been specifically designed with the youth in mind, uses social media to spread the W8_2send message.

“We wanted to find a way to engage as well as educate South Africans around the dangers of texting and driving. Which is why we came up with the W8_2send online game that simulates what can happen when drivers are distracted by their cellphones on the road,” said Vodacom’s Chief Officer of Corporate Affairs, Maya Makanjee. 

The game, which can be played at www.w82send.co.za, challenges players to manoeuvre an animated car by tilting their smartphones or using the arrow keys on their keyboard. At the same time they will have to type the answers to various questions. Once played, the game then prompts players to take the pledge to W8_2send by sharing the following message with their friends and family via Facebook or Twitter:

I've just promised to wait to send. Using your phone whilst driving is dangerous. Take the pledge http://w82send.co.za #w8_2send

FNB has festive deals just for you

Festive season deals include an array of XBOX One and XBOX 360 deals from as little as R99 p.m over 24 months as well as the exclusive Samsung 40” Smart LED TV + Xbox One offer which includes the Fifa 15 game at R619 p.m over a 24 month period.

For more information on smart device gifting options for the festive season, visit: https://www.fnb.co.za/downloads/smartphone-tablet-offer/FNB_Broadsheet_2014YearEnd.pdf

*Qualifying criteria and terms and conditions apply

Jobs In Social Media

Absa is looking for Community Managers

https://barclays.taleo.net/careersection/absa_external/jobdetail.ftl?job=00191668&lang=en_GB&sns_id=twitter



This edition by Fred Felton
twitter @fredfelton 

Frontier Advisory talks Social Media in Africa

Frontier Advisory talks Building Companies and Brands through the Rise of Social Media in Africa

The concept of Social Media is top of the agenda for many brands and companies in Africa. Social media provides a unique opportunity for brands to foster long lasting relationships with their customers and it can be a very powerful weapon in the corporate realm.

A research, strategy, and advisory firm; Frontier Advisory held an interesting event on the 22^nd of July 2014 at Sandton, Industrial Development Corporation (IDC). Building Companies and Brands through the Rise of Social Media in Africa was the topic of the day. 

The panel of speakers included:

Dr Martyn Davies, Chief Executive Officer, frontier Advisory

Justin Spratt; Managing Director, Quirk Digital Agency

Addiel Dzinoreva; Executive Director, Social Media Week Johannesburg

Nicholas Kuhne; Managing Director, Wunderbrand

Walter Pike; Founder, Pike New Marketing

Mike Sharman; Owner, Retroviral Digital Communications

Loyiso Twala; Creative Director, FCB Social marketing

Dion Chang; Corporate Trend Analyst and Design Consultant, Flux Trends

Frank Rizzo; Technology Sector leader, KPMG Africa

Jonathan Ainscough; Social media manager, Wits Business School & Search Online casting

They got together and conversed about the significance of social media and how brands and companies can capitalise and grow through social media platforms. The most important factor that was conferred about is ‘Authenticity’.

Brands need to be genuine and transparent on the digital landscape because it means a great deal to audiences. At the at end of the day social media is not about the number of followers you have but is all about managing the customers journey from its initial awareness to total engagement, building relationships and maintaining them.

In this case when it comes to your social media presence, quality should always trump quantity. Frontier Advisory really informed a lot of delegates and great event it was. 

Article by +Molly Dimpho 

Jobs In Digital In South Africa

Plenty of jobs around SA if you are into digital

Graphic Designer and Digital Content Manager needed for Vida
email marketing@vidaecaffe.com for details.


Native is looking for a Social Media Manager
Details: http://www.nativevml.com/job-detail/social-media-manager-5


Halo is looking for a creative team.
Contact Dean Oelschig for details on twitter - https://twitter.com/DeanOelsch


This edition by +Fred Felton

Job Positions In Social Media and we review the Fujitsu Event held in Sandton recently

Working in Social Media

Source: ianmckendrick.com

Social Media is a growing phenomenon that has become an integral part of our modern society. The Following professions play a big role in the social media world.

Digital Strategist refers to someone who successfully plans, analyse, recommends and implements multi-channel marketing strategies to meet marketing goals. A Digital Strategist is responsible for analytics, ability to work across disciplines, familiarity with the content production tools and technologies, a lot of writing, project management and has to understand traditional and digital marketing and some knowledge on how businesses work.

Social Media Strategist is someone who helps a company projecting a profile picture and also interacting with audience through social media. This includes marketing skills, social media, and online content management. The responsibilities include helping a company with developing consistent and flexible social media plan.

Social Media Manager is an individual in an organisation who does the monitoring, filtering and measuring social media of a brand, product or corporation. Social media manager’s role is to define an SEO strategy, design a plan to tackle a social media reputation crisis, select what tools and apps will be used to perform tasks, work closely with the client and various departments of the company, to discuss the results and propose strategic improvements: Public Relations, Marketing etc.

Community Manager builds relationships with key members of the community and influencers, moderating conversations and encouraging specific topics, running regular programmes and events, channelling input and response from community. Community managers develop strategies for increasing engagement and conversations, they also show new features and accomplishments of the company.

Fujitsu Business Centric Datacentre event in Sandton

The Fujitsu Business Centric Datacentre event was really an interesting event that took place on the 06^th of May 2014 in Sandton, Radisson Blu Gautrain Hotel. The aim was to strengthen relationships with customers and promote latest developments and advanced technologies.

There were great speakers lined up like Rodney Smith the Sales Director of Fujitsu. He explained Fujitsu’s vision in line with the human centric intelligent society and the innovations that make the social exists for example the physical, digital business models that are driving innovations and creating new experiences. Uwe Neumeier the Vice President Server Systems he presented about datacentre trends and solutions which helps overcome today’s challenges like the PRIMEQUEST 2000 infrastructure server solutions it set new level of performance and system resilience that are unrivalled on any other x86 system.

He also emphasized Fujitsu’s cloud services, the fact that cloud it is not just a passing phenomenon but it is a paradigm shift set to change the entire ecosystem in accordance with the solutions provided via the cloud offer which is obvious agility, control, speed and cost efficient advantages. Cloud era has created an unprecedented explosion of data and digital information which are essential to generate new business.

Another interesting speaker was Avi Mistry, Enterprise Lead at Intel South Africa he mentioned the most important issue, reducing energy consumption in terms of how green are their IT suppliers, the importance of green washing and informed the delegates about the latest Intel inside Xeon. Fujitsu also contributes to global greenhouse gas reductions as their systems are optimized to provide the best energy efficiency from the mainboards developed and manufactured in Germany through to the selection of components. Everything is providing minimum power consumption and simultaneously the best computer performance. These are efforts to offer economy-wide technological climate solutions as Fujitsu is in the third place with a score of 48 points so Fujitsu’s high score in the IT climate category and is high ranked, that was key to it securing that high overall position.

At the end of the day, The Fujitsu Business Centric Datacentre event was held successfully. The venue was up to standard, the power point presentations were concise and the content as well, visuals were well-placed and they welcomed their delegates with generosity. 

Articles by +Molly Dimpho 

Psssst want the bbm pins for some big brands?

For brands and businesses, BBM Channels provides a new way to interact and connect with a highly engaged and targeted mobile audience and build a community around their channel.

Thousands of major brands and business are already using BBM Channels to engage with their customers, including:

·         Disney - C002AB885

·         Mercedes Petronas - C00011785

·         Shaun the Sheep: C00124C49

·         E! - C00123A79

·         BMW SA – C00013EF1

·         Mr.Price – C00035FB5

·         PriceCheck – C000188FF

Here’s what one of our Channel owners had to say after using BBM Channels in Beta with BlackBerry users:

“The Desigual BBM Channel set-up was very simple and instantaneous. The interaction with our followers is nearly real-time, and the engagement level is high compared to traditional social networks. We’re seeing followers participate from all over the world and they are truly enjoying the direct contact with our brand. Our channel is also easy to manage as it is well-integrated with the rest of our social networks – in fact, the real-time feedback we get via our BBM Channel helps us to improve our content planning on the other social networks we manage. In just two weeks we had a strong and really engaged community of more than 10,000 followers. Our BBM Channel is currently in the top five of our social media networks that drive traffic to our e-commerce site, so we’re already seeing that it is generating sales.” 

Boris Mercier

Global Social Media Manager

Desigual - C0006E26C

Check out this video to watch BBM Channels in action.