PRIV
Delivers the Best of BlackBerry Privacy and Productivity to the largest App Eco‐system
BlackBerry
Limited (NASDAQ: BBRY; TSX: BB), a global leader in secure mobile
communications, recently launched PRIV™ by BlackBerry®, the first‐ever BlackBerry smartphone
powered by Android in South Africa. PRIV is available in South Africa through
MTN, Vodacom and Cell C.
Combining
the best of BlackBerry’s productivity, security and privacy features with the
wide world of Google Play™ store apps, PRIV is the epitome of form and
function. It has been engineered with the world’s finest technology and
packaged in an ultra‐thin device – including a dual‐curved screen, touch and physical keyboards, state‐of‐the‐art 18MP camera, and long‐lasting battery – with unique
tools that allow users to manage and control their privacy.
A New
Standard for the Slider Form Factor.
As part of
BlackBerry’s cross‐platform strategy to provide a greater choice of secure solutions
to its customers, users will see a seamless merging of key BlackBerry 10
productivity features like the BlackBerry Hub and BlackBerry Calendar into
PRIV.
Additional
key features include:
Full
Android App and Ecosystem Experience – PRIV brings incredible new features to
the Android platform and gives users full access to over one million
applications: whether it’s Instagram, Spotify, Uber or BBM®, you’ll find it on
Google PlayTM.
Best of
Both Keyboards – offers the freedom to choose between a virtual keyboard or a
physical keyboard for speed and accuracy.
Tough and
Beautiful Screen – A stunning 5.4‐inch immersive dual‐curve OLED display offers plenty of room to work or play with rich
colors, deep black levels and less power consumption. At a resolution of
2560x1440, it sports an incredible pixel density of 540 PPI – 4x the amount of
pixels of a standard HDTV.
Along the
screen’s curved edge is the Productivity Tab that provides an “at a glance”
view of the most pertinent info from BlackBerry Hub, Calendar, Task, and
Contacts.
Full‐day Battery Life – PRIV has a
3410 mAh battery with enough power to work up to 22.5 straight hours of mixed
usage*.
State‐of‐the‐Art Camera – Engineered to
deliver professional looking photos with minimal effort, an 18MP camera,
certified by Schneider‐Kreuznach®, integrates technologies commonly found in DSLR
cameras.
Powerful
Performance and Expandable Storage – PRIV is powered by the Qualcomm Snapdragon
808 processor, a premium‐tier chipset designed to offer consumers a superior and compelling
user experience along with peace of mind with Qualcomm® SecureMSM™ technology
and Qualcomm® Snapdragon StudioAccess™ content protection. Plus, with 32 GB of
onboard storage and support for micro SD cards up to 2TB, the new PRIV gives
users the flexibility to add affordable and hot‐swappable storage to download, install, capture and share as their
needs evolve.
BlackBerry® Natural Sound ‐ PRIV comes with powerful speakers and a three‐microphone system that
delivers a high‐quality listening experience. BlackBerry® Natural Sound Technology
is built in to adapt Wi‐Fi and cellular call sound depending upon phone position and
background noise, automatically adjusting volume so users don’t have to.
Android™
for Work – PRIV comes ready for work. Android for Work support allows for fast,
simple and secure integration with the enterprise environment. Seamless
integration with Google Play for Work enables easy access to IT‐managed apps.
A New
Standard for Security and Privacy
PRIV was
designed with security at its core, building on BlackBerry’s legacy of security
and keeping private its customers’ data. Security highlights include:
Advanced
Privacy Controls: The exclusive DTEK™ by BlackBerry® app for Android™ monitors
and reports on application access to the microphone, camera, location and
personal information, enabling users to be confident that their personal data
is being kept private. Users can know at a glance when their privacy could be
at risk so they can take action to improve it.
Secure
Hardware: BlackBerry’s hardware root of trust, a unique manufacturing process,
injects
cryptographic
keys into the device hardware, providing a secure foundation for the entire
platform.
Verified
Boot and Secure Bootchain: Keys have been embedded to verify every layer of the
device from hardware to OS to applications in order to make sure they haven’t
been tampered with.
Additionally,
thousands of modifications were made to harden the Linux kernel with numerous
patches and configuration changes to improve security.
Fully
supported on BlackBerry's EMM Solution: PRIV can be integrated with our leading
EMM
solution,
BES 12, which offers cross‐platform management of PRIV and other devices; providing a full
end to end security solution and secure collaboration applications for business
users like Secusuite for secure voice and WatchDox for secure file sharing.
While PRIV
will provide a choice in operating system to new and existing customers, the
company remains committed to the BlackBerry 10 operating system, and will
continue to release platform updates focused on security and privacy
enhancements.
Follow all
updates to PRIV on the Inside BlackBerry blog (blogs.BlackBerry.com).
* Based on
mixed usage scenario. Many factors affect battery life, including network
connectivity, application usage, feature configuration and battery age. Actual
results may vary.
