For brands and businesses, BBM Channels provides a new way to interact and connect with a highly engaged and targeted mobile audience and build a community around their channel.
Thousands of major brands and business are already using BBM Channels to engage with their customers, including:
· Disney - C002AB885
· Mercedes Petronas - C00011785
· Shaun the Sheep: C00124C49
· E! - C00123A79
· BMW SA – C00013EF1
· Mr.Price – C00035FB5
· PriceCheck – C000188FF
Here’s what one of our Channel owners had to say after using BBM Channels in Beta with BlackBerry users:
“The Desigual BBM Channel set-up was very simple and instantaneous. The interaction with our followers is nearly real-time, and the engagement level is high compared to traditional social networks. We’re seeing followers participate from all over the world and they are truly enjoying the direct contact with our brand. Our channel is also easy to manage as it is well-integrated with the rest of our social networks – in fact, the real-time feedback we get via our BBM Channel helps us to improve our content planning on the other social networks we manage. In just two weeks we had a strong and really engaged community of more than 10,000 followers. Our BBM Channel is currently in the top five of our social media networks that drive traffic to our e-commerce site, so we’re already seeing that it is generating sales.”
Global Social Media Manager
Desigual - C0006E26C
Check out this video to watch BBM Channels in action.